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Call to Action. A sale consists of two issues, desire and urgency. Your customer has to want it and want it now! It's your job to create the desire and urgency and then satisfy it. With this in mind, your flyer needs to be targeted to the correct desire and you need to advise a "call to action". In other words, you need to offer a saving or discount to get action and you need to enable an expiry date to create urgency.
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Customer Retention. DL sized Flyers, Coupons and leaflets are the best size. They are regarded less as junk-mail and research shows they are generally kept by the householder up to 4 times longer.
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Measure your Success. Measure the return on investment by having redeemable coupons/offers so your customer has to present the coupon to receive the benefit you offered.
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Do more with less. Take advantage of economies of scale by placing your flyer on the back with another business, which compliments yours, or ask us about our print and deliver bundles or discount saver coupons.
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Quality Control. Make sure your distributor has a good quality control program in place. Deliveries are guaranteed by Pro Post Australia. We use full time professional and reliable Adult contractors so you can have confidence in the distribution of your expensive marketing material.
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Campaign Planning. Plan your sale or grand opening well in advance, Allow 1 week for graphic design, 2 weeks for printing and 1-2 weeks for distribution. While it's a good idea to have a sale date to create desire and urgency (See Call to Action) some times this can work against you if the weather is bad or due to unforeseen circumstances.
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Layout & Design. Make a good 1st impression, your design is the 1st thing your customer will notice. If it looks cheap and "fly by night" this will reflect on your companies image. Studies have shown that you only have 3-5 seconds to capture your customer's attention. You are investing time and money into your Direct Mail Campaign so make sure the message is clear and it stands out.
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Customer Demographics. We have 15 years experience in the area so we can advise you on the demographics of the many different suburbs that make up the Nepean & Hawkesbury areas. This advice can help you target your customers better and hopefully increase your response.
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Test your Market. Investing your time, money and potential customers into a direct mail campaign is no small task. We highly suggest testing your offer/campaign in a small market 1st IE around your local area. If the response is low from this test it could be an indication that you might need to revise your offer or design before printing thousands. Know your competitors and what they are offering. We can help you achieve all this and more.
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Free Advice. Call us now & well help you form a customized Direct Mail strategy to suit you.
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